Skills
Market research
Sizes your market bottom-up and benchmarks your competitors from public sources.
Source: market-research/SKILL.md
What it does
- Defines the market precisely: who the customer is, where, what they use today.
- Sizes it bottom-up (customers × what they spend) and checks it against a top-down figure. SOM is built from your capacity to sell, never a percentage of SAM.
- Profiles 5 to 10 competitors from public sources: prices, features, reviews and recurring complaints.
- Saves the market size and the competitor benchmark into your project, with you as the first row.
- Compares your revenue plan with the market you can realistically win.
When a price or term isn't public, it prepares an outreach kit for you: the competitors' public contact details, short email and call templates, and the rules for using them. The assistant never contacts anyone itself.
Ask it
Size the market for my dog-grooming van in Bristol and benchmark the local competitors.